Why I Believe is a program that explores conversion and why we as members of The Church of Jesus Christ of Latter-day Saints believe in certain principles of the gospel. Conversion stories are shared by individuals who have had their lives touched and have become converted to the gospel of Jesus Christ, and doctrines and principles of the gospel are explored.
Bill Child, chairman of R.C. Willey home furnishings, shares how he turned the company around by using integrity and his personal management principles. He talks about his policy of not being open on Sundays and always honoring the company's commitments to customers.